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Privacy Policy

Last Modified: April 5, 2022

Cherish Eyesight & Vision ( “us” or “we”) intersects public health, global health, and eye health to improve visual health outcomes across nations. We are dedicated to improving visual health literacy to address preventable blindness and vision impairment globally.

This Privacy Policy explains how information is collected about you, how we use it, where it may be shared and what choices you have regarding our use of this information. The statement covers all contact we may have with you, including through our website, through email, or any other points of contact between you and us.

By accessing this website, or using any of our services, you agree to the terms in this Privacy Policy.

1. Information We Collect

Personal Information You Disclose To Us

Summary: We collect personal information that you provide to us.

The information we collect on or through our website may include:

  • Information that you provide by filling in forms on our website. This includes information provided at the time of subscribing to our newsletter or requesting further services.

  • Records and copies of your correspondence (including email addresses), if you contact us.

  • Your responses to surveys that we may ask you to complete for research purposes.

  • Details of transactions you carry out through our website and of the fulfillment of your orders. You may be required to provide financial information before placing an order through our website.

  • Your search queries on the website.

Information Collected Automatically

Summary: We collect some information when you visit our website.

As you navigate through and interact with our website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

  • Details of your visits to our website, including location data, communication data, and the resources that you access and use on the website.

  • Information about your computer and internet connection, including your IP address, operating system, and browser type.

The technologies we use for this automatic data collection may include:

  • Cookies (or browser cookies): A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser Cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our website.

  • Flash Cookies: Certain features of our website may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from, and on our website. Flash cookies are not managed by the same browser settings as are used for browser cookies. For information about managing your privacy and security settings for Flash cookies, see Choices About How We Use and Disclose Your Information.

  • Web Beacons: Pages of our the website and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us, for example, to count users who have visited those pages or opened an email and for other related website statistics.

Third-Party Use of Cookies and Other Tracking Technologies

Summary: Third parties may collect information about you when you use our website.

Some content or applications on the website are served by third parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies alone or in conjunction with other tracking technologies to collect information about you when you use our website. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.

We do not control these third parties tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.

2. Use of Collected Information

Summary: We use your information to conduct our business, improve our services and comply with legal obligations.

We use information that we collect about you or that you provide to us, including any personal information:

  • To provide, operate and improve our website and services;

  • To estimate our audience size and usage patterns;

  • To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection;

  • To communicate with you about our services, including by sending you announcements, updates, and support and administrative messages; and

  • To fulfill any other purpose for which you provide it.

We do not sell, share or trade any information about you to other organizations, companies, or marketers. We may share your information with service providers that help us collect donations or improve and expand our own marketing efforts, and other third parties that support our business. This may include third-party applications that provide email services or postal services.

Payment Processing: We may use your information to validate and process your payments through our third-party payment processor.

Targeted Advertising: We may engage with third-party services and use information collected through cookies and other methods to create target-based advertising. This may include the serving of advertisements to you on other websites. We do not control the privacy policies of these third-party service providers. There are services that may provide you the ability to opt-out of targeted advertising including The Digital Advertising Alliance ( and the Network Advertising Initiative ( In addition, you may be able to block the sharing of information on your browser using privacy settings or third-party plug-ins.

Direct Contact: We may use your information to contact you via email or telephone either directly or through a third party. You may opt out of contact with us at any time by unsubscribing from our emails or letting us know your wishes by contacting us directly.

Legally Required Disclosures: As required by an enforceable legal action, we may be required to release certain information pursuant to a court order or similar request.

Other Disclosures: We may also disclose your personal information to enforce or apply our Terms of Use and other agreements, or if we believe disclosure is necessary or appropriate to protect our rights, property or safety, or the rights, property or safety of our customers or others.

3. Choices About How We Use and Disclose Your Information

Summary: You may limit our use and disclosure of your information by changing your browser settings or unsubscribing to our emails.

We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:

  • Tracking Technologies and Advertising: You can set your browser to refuse all or some browser cookies or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly.

  • Disclosure of Your Information for Third-Party Advertising: If you do not want us to share your personal information with unaffiliated or non-agent third parties for promotional purposes, you can opt-out by sending us an email stating your request.

  • Promotional Offers from the Company: If you do not wish for us to use your contact information to promote our own or third parties products or services, you can opt out by sending us an email stating your request. If we have sent you a promotional email, you may send us a return email asking to be omitted from future email distributions.

  • Email Communication: If you do not wish to have us use your email to promote our own or third parties products or services, you can opt-out by unsubscribing to our email communication.

4. Keeping Your Information Secure

Summary: We implement best practices to maintain a secure environment for collected data.

We are committed to safeguarding the information you share with us. We maintain secure systems and engage with third parties that commit to the same standards of protecting your data. However, there is no data transmission method that can be guaranteed to be 100% secure, so we cannot warrant or promise that hackers, cybercriminals, or the like will not be able to defeat our security procedures. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website.

5. Changes to Our Privacy Policy

Summary: This privacy policy may change from time to time.

It is our policy to post any changes we make to our Privacy Policy on this page. If we make material changes to how we treat our users’ personal information, we will notify you through a notice on the website home page. The date the Privacy Policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our website and this Privacy Policy to check for any changes.

You may access the current version of our Privacy Policy at any time by clicking the link marked “Privacy Policy” at the bottom of each page of our website.

6. Other Notices and Disclosures

Third-Party Links: Our website provides links to third-party websites, including our own social media pages. We are not responsible for the privacy and security practices of these third-party websites.

Use of Our Site by Children: We are proud of our website and we strive to ensure that it does not offend people of any age. However, our website is not intended for children or minors under the age of thirteen years without the permission of a parent or guardian. If you believe that a child has submitted personal information on or through our website without the consent and supervision of a parent or guardian, please contact us using the information provided below so that we can take appropriate action.

Do Not Track Features: Many browsers offer a Do Not Track (“DNT”) feature, however as there is no recognized implementation of this technology, we currently do not make any guarantee that we will honor DNT signals.

Requesting or Deleting Your Personal Information: Subject to applicable law, you may be entitled to see and/or have removed any data we have collected. You may contact us to request additional information.

7. Contacting Cherish Eyesight & Vision

If you have any questions concerning this Privacy Policy you can contact us at:

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